The seven year old video sharing website-YouTube now has become the Second Largest Search Engine on the web after Google with 2.2 million searches every day. Yes! It is indeed a search engine – and people using it like using Google, to enjoy watching videos. YouTube is widely used more than Yahoo, Bing, AOL and many other search engines.
YouTube provides a large community to connect, collect information, and motivate others across the world and works as a huge platform for original content creators and promoters. Research shows that User likes to click on a video link rather than typical web links or an Adword which appears on the search result pages. These video links are mainly YouTube links.
Sometimes it becomes quite difficult to explain something without a visual representation like cooking with a recipe, or to learn various web designing tips. Just by reading designing tips you can't create an exact design that you desire. However, by watching the step by step web design guide by way of a video, you can create a perfect design. People can easily learn from a visual representation and it’s easy for them to remember it for a long time. Hence, people are switching over to videos to discover and learn. To receive answers of some difficult query user’s need a video representation and they move on to search on video sharing sites for their queries rather than going to other search engines for solutions. Videos have gained popularity to locate information on the internet.
YouTube is not just limited to videos. YouTube has become a powerful source of information for companies to be discovered globally. People use YouTube to discover just everything they wish, like an educational video, inspirational and products review videos and thus they can learn many new things. Video is no longer about entertainment, but more about creating and circulating video information.
So, what’s the main reason behind its popularity?
The video is definitely more interesting than Text content. Just imagine which is easier watching a video of your favorite dance step or reading dance steps from a magazine. Of course people prefer video option selection. It is easier for them to learn from a video. Video is the most interesting way to communicate and review your products.
Like other search engines, YouTube delivers the most significant results of each search. But how does it work? When a person uploads a video on YouTube he adds Metadata within it. When some search is performed on YouTube and the words contain your Metadata then your video will display on the search result pages.
According to Alexa, it’s the third most visited website on the internet after Google and Facebook. Hence, it’s time to consider the video marketing techniques.
Video is the important feature of sustaining your web presence. Now days, video’s have becomes the most impressive promotional tool. Adding videos on your website makes your website eye catching and it draws a clear image of your company in your potential customer's mind. Submitting videos on social media sites, video sharing sites like YouTube helps you to promote your business products and services to the world.
Every video submitted on YouTube can be listed and tagged, thereby increasing the chances of your brand name highlighting in keyword related search results. Submitting video will increase your ranking within YouTube as well as on the entire web and on other search engine like Google.
